*  Vision   To build and sustain relationships with customers, Our products and services, that reflect innovation, become quality benchmark and provide real value for money, Our policies and practices that are fair, transparent and constantly improving and achieve market leadership.

*  Mission   Through quality benchmark products and value for money components, we would ensure that water purifier manufacturers and their customers enjoy product superiority within India and abroad. By 2010, we aim to be India's number 1 water solution company, thereby achieving growth for our employees and stakeholders.

This would be achieved by building sustainable relationships with our valued customers, through competent staff, best operations strategy, investments and profitability.

* Our values

To attain the position of number one company through -

+   Uncompromising quality in products, services and operations.
+   Absolute integrity and highest ethical standards, towards our customers, suppliers and employees.
+   Investing in skilled, capable, and motivated employees.
+   Dedicated to our core competencies.  

Awareness of our duties towards ecology and society.